Yellowbird Hot Sauce Sticker Pack
I had the great pleasure of creating a collection of animated stickers and gifs for my friends over at Yellowbird Hot Sauce in my home of Austin, TX. Th collection was meant to increase social engagement and foster a stronger community with their followers, affiliates, and collaborators alike!
Find the collection here on GIPHY
Promo Video
The promotional video was posted on Instagram and TikTok to announce the new collection to followers.
It was very important to create visuals that could be applied to any given circumstance as it related to Yellowbird Hot Sauce. Since we knew the content would be used for user generated content and by affiliates, we wanted to make sure what we shared on Yellowbirds page was unmistakably on brand.
Characters
Text & Effects
On Brand User Generated Content
The results of the sticker pack were nothing short of incredible. I managed to increase their social engagement on Instagram by 300%, as well as their overall sales. I also boosted their active affiliate numbers from 7 to 50 in just 3 weeks by incentivizing them with on-brand assets to reshare on their socials.
